Monday, March 22, 2010

Assignment #5: Digital Convergence


The latest and newest purchase I already want to make less than a year after I have already bought an Itouch: the new Ipad. The iPad is a perfect example of digital convergence. What is digital convergence you may ask?

Digital Convergence is best described in my opinion as combining different media technologies into one main source so that everyday life will become more organized and productive.




Digital Convergence is an everyday developing technology that not only continues to change but also one that benefits everyone including corporations, large and small businesse
s, organizations and everyday people. It's convenient and easy to have everything at your fingertip. For example, my cell phone has a GPS System, games, a music identifier, mailbox for my e-mail addresses, plays music, has the time on it, plays videos, allows me access to my facebook and myspace account, is a calculator, alarm clock and is also my phone. This is digital convergence. Now obviously I am the consumer and I use this device for literally everything I need. I refer to my phone as my "lifeline" to my friends because with this many of the everyday items I need on it, it is.

Now when it comes to news organizations, according to the article
"Can the Apple iPad Save Newspapers?," digital convergence would allow readers to see multiple articles on one screen, have wireless internet, video and more. The idea is that people will pay for this multi-purpose function and let's be real: They will and soon will.

Corporations will use digital convergence in one way: Making a profit. Instead of just selling one item say a phone they combine several technologies into one device to mark up the cost of the device. In my opinion, the demand is also greater for these devices that have multiple functions because it's a matter of convenience and time is money. If I can have one device that has 20 options on it as opposed to 3 devices that have 3 functions each, clearly I'm going to purchase the device that has the 20 options. Not only will it save me time, it saves me the space of carrying the multiple devices.


Several of these devices that have and will continue to revolutionize digital convergence include: the Amazon Kindle, the Apple iPhone, iTouch, iPad, the Nintendo DSI, Microsoft's Digital Journal, and tons of other types of phones, computers and virtually almost every piece of technology is updating with multiple functions in an effort to increase their digital convergence to compete in the market.


Pictured above are just some of Apple's products using digital convergence. The iPhone is one of the most popular cell phones on the market today. Not only a phone, but a phone that contains multiple apps or applications just by touching the screen. Not only does it allow you to buy and or download these apps, but it's a phone, calculator, calendar, internet provider, gives you the weather, GPS system, music and so so much more. A list of apps can be found here.




Apple's iPad is another device offering digital convergence. You can see a whole web page on the screen and is described as way better than a laptop. This device allows users internet access, word processor, video access, a microphone and has all iPhone apps available as well.








So now the question is how does this all play into the Long Tail and Creative Commons in which we learned about earlier in the semester? Well simply put they all go hand in hand. The Long Tail allows us technology and with digital convergence, we are now constantly being allowed more technology in one compact device with several functions. When it comes to Creative Commons, this is where we are allowed to use and change works of art to make them our own as long as we give credit to the original artist. With digital convergence we can change those works in more than one way. For example, using the Apple iPad I can reach a video on the internet and then I can change it to my own work of art as long as I give proper credit to the original artist. It's pretty fascinating to see how all three play together.


In 2020 it's hard to imagine what the digital world will be like. Such changes occur on a daily basis as it is now and will only continue to grow. I imagine the speed at which we can reach our e-mail, and internet will take even less time than it does now. In an article I read it discusses fanciful ideas that Apple will come up with in the future, the thing is I don't believe they're fanciful ideas. I truly think that Apple and other technological companies are constantly coming up with prototypes of such products as the tribook. I do think sadly however that within ten years, technology will have definitely outrun our lives. I think classes won't even exist but instead everything will be done online, including lectures over camera. I also believe computers will write our papers for us as we speak it out to a microphone in the computer. I think about the medical advances technologically speaking as well and digital convergence is probably going to play into that as well by giving us a cyberknife type of object that gives us vitals, performs surgeries and can look up on the internet how to perform the surgery. While I'm one for technological advances, it's actual rather scary to think about what advances will take place in the next ten years.







Here is a really good article according to CNN of what the technological world will be like 2025. Pretty scary if you read it and what's already in the works. I mean I could go on forever but chances are if you've thought about it, it's already in the works or pre-creation stages. I guess only time will tell what does become developed and what doesn't.


Sources:
Both Internet and Pics

http://www.flickr.com/photos/richard-g/4317551700/http://dcc.syr.edu/index.php



http://www.guardian.co.uk/media/pda/2010/jan/28/can-apple-ipad-save-newspapers
http://www.engadget.com/2010/03/05/microsofts-courier-digital-journal-exclusive-pictures-and-de/

http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?_r=2


http://www.macworld.com/article/145480/2010/01/otellini_ces.html


http://bits.blogs.nytimes.com/2010/03/05/a-former-book-designer-says-good-riddance-to-print/?scp=4&sq=digital%20convergence&st=cse


http://www.apple.com/iphone/apps-for-iphone/


http://www.maclife.com/article/feature/future_apple_design

http://inventors.about.com/od/timelines/a/ModernInvention.htm


http://edition.cnn.com/2000/TECH/computing/01/14/tech.2025.idg/



Wednesday, March 10, 2010






Assignment #4

Social Networking


Do you have a facebook, myspace or twitter? Usually the most common question I hear asked when people first meet each other and are trying to get one another’s contact information. Even I have asked this question many times.






Twitter, facebook and other networking tools basically get your message out there. Whether you want to post what you're doing on twitter, trying to keep in touch or make fan pages on facebook or posting your videos on youtube, it's a way of communicating with one another. Businesses are also using these social networking sites as advertising for jobs as well as to get their products out in the market and become known. These businesses are also using these sites to get demographic information or in other words finding out what their customers like and dislike.


One successful social networking website is Facebook. Facebook is so varied in how it can be used. Most of us, myself included use Facebook as a means to communicate with friends and family, however some people use this site as a way of advertising their businesses or causes.



Another group of people using the social networking sites include celebrities. Betty White for example will now be hosting Saturday Night Live because of a Facebook fan page being posted on their site. According to MTV News, after Betty White appeared in a Snickers Superbowl ad, fans started a Facebook page attempting to get her on SNL as the host. It worked. Over 500,00 people joined the fan page and because of it the actress who believed the producer of the show didn't even know who she was, heard the message loud and clear: People want Betty White as the host.



Another example of social networking would be YouTube. YouTube is a website where you can upload videos of yourself to say or share whatever you want to the world. I don't know how many times I have gotten a text or call saying "hey check out this video on YouTube, you're gonna laugh." This networking site truly has made people famous for the most mundane things. For example, a few years ago just a regular guy became hugely known for singing a song in German. Now if you look at how many views he has received, you'll see it's over a million. When this video first came out however, it was way more than this. This just goes to show how social networking can really get your image, message or basically anything you want out to the public.






These two examples definitely go hand in hand with what we learned about the Long Tail and Creative Commons at the beginning of the semester. Both showed how technology is growing so quickly. I mean you can go on the Internet today and literally find anything about anything, there really is that much information out there. When it comes to Creative Commons, this is the site where people can tweak others' work as long as proper credit is due. It's plain and simple: social networking is the way to get what you want out in the world whether it be jobs, a message, a stupid video you think is funny, your brand or your products, this is the way to do it. Technology is the way of the world. I mean how many of you have a facebook, twitter or myspace account? You're a social net worker if you do.




Sources:

Images:

Facebook Image

http://www.flickr.com/photos/ernestolago/4111045667/

Myspace Image

http://www.flickr.com/photos/vlauria/147072591/sizes/o/

Twitter Image

http://www.flickr.com/photos/7son75/2573812829/

Advertising Image

http://www.flickr.com/photos/jonnygoldstein/54449934/


YouTube Video

http://www.youtube.com/watch?v=e8xvK-tD8Jg

http://bits.blogs.nytimes.com/2010/01/25/twitter-could-become-a-recruiters-best-friend/?scp=6&sq=twitter&st=cse

http://blogs.wsj.com/digits/2009/08/28/facebook-to-nonprofits-more-pages-fewer-apps/tab/article/

http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?_r=1

http://www.guardian.co.uk/media/pda/2010/feb/10/peter-horrocks-social-media

http://www.poynter.org/column.asp?id=31&aid=168485

http://www.mtv.com/news/articles/1633478/20100308/story.jhtml